Did you know that Marvel’s Avengers: Endgame made $1.2 billion in its opening weekend in 2019 and went on to become the all-time highest-grossing movie at the box office collecting more than $2.79 billion worldwide. Avengers: Endgame was probably the most highly anticipated movie of all time especially after the events of Avengers: Infinity War, a movie second to only its successor in terms of opening weekend collection. Now Marvel is no stranger to breaking the box office. Both Endgame and Infinity War feature in the top 5 highest-grossing movies ever, collecting over $4.8 billion in gross revenue. These numbers are absolutely insane. However, they pale in comparison to a single game, Grand Theft Auto V.
The blockbuster title from Rockstar Games broke several Guinness World Records upon its launch in 2013. Grossing over $6 billion and counting in revenue, the game has become the most profitable media title of all time. Still the most recent title in the series, GTA V definitely has a year or two more to rake in all the money before the eventual sixth title debuts.
Most people consider gaming as a hobby. An activity to kill time or for just pure amusement. The success of GTA V managed to bring a lot of eyeballs to this industry. People are realizing there is a lot of money in gaming and are considering turning it into a career option. Today, it is not uncommon to come across Millenials or even Zoomers who have managed to amass a huge amount of money just by playing games. I am sure you will remember Kyle Giersdorf, the 16-year-old kid who became the first Fortnite World Cup champion and won $3 million.
Everyone wants a piece of that gaming pie
The sudden rise of Among Us’ popularity is not news to anyone now. The level of involvement the game had within the community, proved too good of an opportunity for brands to pass up. The game supplied endless content opportunities for brands to engage in “moment marketing” and promote themselves.
Even the politicians in America could not shy away from using the game as a medium. Congresswoman Alexandria Ocasio-Cortez did a live stream on twitch along with other popular streamers. She campaigned for the democrats and encouraged everyone to get out and vote ahead of US elections.
Several other brands have also followed a similar formula recently. Budweiser launched an online platformer game Conquer 2020 last month with prizes up to Rs. 15 Lakh for the top 25 players featuring on the leaderboard. The AB InBev brand teamed up with popular Indian streamers Tanmay Bhat & Samay Raina to promote their non-alcoholic beer.
Likewise, KFC announced a gaming console in collaboration with Cooler Masters. The console is said to feature a patented chicken chamber that will keep its contents hot, ready for consumption during long gaming sessions.
Tournaments make gaming lucrative
Gaming is becoming quite diverse and frankly, very competitive. Casual gamers are turning pro, competing in major Esports events around the world for prize pools worth millions of dollars. These humongous prize pools are being generated through major sponsorship deals with brands who see a ton of value in being associated with events like these. The multiplayer gaming tournaments have demonstrated their ability to pull crowds and fill in stadiums with people there to support their favorite gamers. And wherever the crowd goes, naturally the brands follow. Even in India, companies like ESL, Nodwin Gaming, etc. are regularly organizing many tournaments for players to battle it out from their mobile phones, consoles, or PCs. Some of the favorite games for Indian gamers have been Free Fire, Valorant, CS: GO, LoL, etc.
A very large contingent is anxiously awaiting the launch of PUBG Mobile India. That will bring many gamers back into the tournament circuit for the glory and of course, the money in gaming.